Puregold OPMCON to take over Philippine Arena with music stars

Brace yourselves, OPM fans! Puregold will soon make music history with OPMCON 2025, a mega-concert that promises to be the loudest and proudest celebration of Filipino music this year. 

Set to happen on July 5, 2025 at the Philippine Arena, Puregold OPMCON 2025 is part of the wildly successful Nasa Atin Ang Panalo Campaign, and will bring together a powerhouse lineup of Filipino artists who have long been part of the Puregold family–SB19, BINI, Sunkissed Lola, and Flow G–along with new collaborators G22, Skusta Clee, and KAIA. 

An epic night of music, talent, and Pinoy pride, Puregold OPMCON 2025 is a highpoint of Nasa Atin Ang Panalo campaign’s second year as it continues to champion Original Pinoy Music. 

Nasa Atin Ang Panalo

Nasa Atin Ang Panalo features an all-new roster of the most talked-about names in the Philippine music scene—G22, Skusta Clee, and KAIA—who will bring their own sound, grit, and panalo stories to the stage.

G22, dubbed as P-POP’s alpha females, continues to stun audiences with their powerhouse vocals, intensity, and unstoppable energy. Since debuting in 2022, members AJ, Alfea, and Jaz have serially released a slew of hits such as “Bang,” “Boomerang,” “Limitless”—and their latest, “Pa-Pa-Pa-Palaban.”

Moreover, G22’s music video collaboration with Puregold, “Pagpili,” dropped on April 9 and quickly racked up over 3 million views in just two weeks. The song’s message emboldens everyone to choose with confidence and say it loud.

Meanwhile, Skusta Clee, one of the most influential names in Filipino hip-hop today, dropped a powerful track titled “Sari-Saring Kwento” on May 8, an explosive collaboration with fellow rap phenom Flow G, featuring sharp bars, infectious beats, and a message that cuts deep for every Pinoy listener.

Also joining the movement is KAIA, the five-member P-POP girl group known for bold visuals and empowering anthems. Members Angela, Charice, Alexa, Sophia, and Charlotte are set to release their “Kaya Mo” music video on June 12—perfectly timed for Independence Day to celebrate Filipina pride, independence, and strength.

“Nasa Atin Ang Panalo has evolved into something more purposeful than a campaign. It’s now a crusade—one that celebrates the strength, dreams, and talents of Filipinos,” Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold, shares. “Through this platform, we hope to showcase our homegrown artists and inspire Puregold members and customers as they relish original panalo music on a world-class stage.” 

Other Details

First ticket-selling for Puregold OPMCON 2025 happens on May 16–17 at the Tindahan ni Aling Puring Sari-Sari Store Convention at the World Trade Center, Pasay.

Ticket mechanics will be announced via Puregold’s social media pages.

For further updates, subscribe now to Puregold Channel on YouTube, like @puregold.shopping on Facebook, follow @puregold_ph on Instagram and Twitter, and @puregoldph on TikTok.

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PIPOL

PiPOL draws its name from the English word “people,” reflecting the stories, identities, and experiences that shape communities and culture. Our mission is simple yet powerful: to spotlight narratives that resonate with everyday Filipinos, from their journey up to their purpose.

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