The harsh cycle of unethical fast fashion still continues, although views towards more sustainable fashion are growing. In fact, a study conducted by Comparethemarket found that sustainable fashion is becoming increasingly popular in everyday society.
As more consumers wake up to the damaging impact of fast fashion on the planet and its people, committing to only shopping second hand seems like a positive step towards sustainability.
In the new campaign, Bella Hadid, Alton Mason, and friends take a tour of the sophisticated city, highlighting the brand’s jet set DNA and international appeal.