The Diverse Content Universe of Ralphe Austria
Previously a professional video editor for various events like weddings and debuts, Ralphe Austria started creating her own content when the pandemic struck. She spontaneously posted her videos on TikTok which quickly became viral. Her charm and personality helped her gain an audience that essentially became a community. The rest of her content creation journey became history at just the speed of light.
Ralphe Austria and her world of content creation
From comedic skits to fashion tips, Ralphe Austria gives us one of the most diverse content in social media. With over 28-million likes garnered on TikTok alone, many people find her content highly relatable. She started as a random vlog account, posting comedic skits that reflect the everyday lives of millions of Filipinos.
Expanding the diversity of her content, Ralphe ventured into creating videos centered on makeup tips, showing interest for everything beauty-related. We can now see hundreds of her videos’ themes in this area– ranging from outfit ideas for different occasions to makeup recommendations. She also naturally explored fashion content when she began collaborating with a fashion brand which first became a real challenge to her.
When I got one collaboration with a fashion brand, insiip ko nung na, magwo-work kaya ‘to? Kaya kaya? Turns out, maganda naman ‘yung result niya.
Ralphe Austria
She became consistent with such content and decided to pursue fashion-related videos. Genuinely enjoying the creation process, she considers these as an addition to challenge her creativity even further. But, you might be wondering, how does she seamlessly combine the comedy together with the beauty?
According to Ralphe, she creates a plan for her videos beforehand but she also gets spontaneous when needed.
Nagsusulat ako ng magiging flow ng video. But at the same time, during the process, if a certain idea [is] papasok sa isip ko na wala dun sa plan, I just try to incorporate dun sa ginagawa kong video, sa fini-film ko.
Ralphe Austria
Luckily enough, the versatility of a content creator allows her to have the freedom to tweak her output whenever she pleases. To her, the sky’s the limit!
‘Yun din siguro ‘yung kagandahan kapag content creator ka, hindi ka masyadong nali-limit. It’s up to you, kapag may bigla kang ways and idea, puwede mo ipasok sa video. Or may naisip kang line na puwedeng funny na magwo-work, puwede mo rin siyang ipasok.
Ralphe Austria
Orbits of inspiration and motivation
Being creative can be challenging at times. One of the reasons why taking inspiration is very important for many content creators. Ralphe gets the biggest inspiration from her co-content creators as well as in the diverse media that she exposes herself to. At times, her followers suggest content ideas for her next videos.
I consume many videos as I can online or puwede ring sa mga series and stuff like that, I get inspiration from them and then dun ako nagkakaroon ako ng idea kung anong content yung gusto kong gagawin ko next. Minsan, [audience] na rin ‘yung nags-suggest.
Ralphe Austria
Even her love for high-quality-produced K-Dramas motivates her to keep creating. She aspires to up the levels of her videos through her trusty gear and equipment. She shares that content creation is truly a continuous learning process. Ralphe ensures that she constantly strives to equip herself with the best skillset. Watching YouTube video tutorials and educating herself are some of the things that she strives to do. Pulling off a well-produced output that she envisions keeps her inspiration going.
I’ve been a full-time content creator for three years now and three times na rin akong nag-upgrade ng camera ko, gears, microphones. I invest in equipment to level up the quality of my videos at the same time, I educate myself.
Ralphe Austria
Ralphe doesn’t shy away from the fact that her creative state is not constant. One of her many challenges is creative burnout. However, she avoids discouraging herself through her motivations and passion.
Lahat naman siguro tayo nabu-burnout, minsan nawawalan tayo ng inspirations. But I stay motivated. My followers inspire me to go on, my family and friends, my loved ones.
Ralphe Austria
At the same time, she cites her fellow content creators as one of her biggest inspirations because of the entertainment and happiness they bring to people. Ralphe recognizes that what they do is not easy and seeing other creators pursue their creative processes, she easily gets inspired to create as well.
A galaxy of supporters
With her growing number of followers at 2.1 million (and counting) in TikTok, Ralphe continues to actively engage with her audience. When asked about her motivation to keep creating her diverse content, Ralphe has one simple goal: to emulate positivity to everyone who watches her. She wants to at least ease the stressors in the life of the common Filipino through her lighthearted videos.
I just really want to make people happy, I wanna make people laugh. I know that we are living in this fast-paced world, and we can easily get caught up with stress sa work, studies, and stuff like that. I want to be their escape. At the end of the day, they will watch my videos and they will feel happy or kahit konting tawa lang, that means everything to me.
Ralphe Austria
One remarkable encounter with a fan, she shares, created a big impact on her as a content creator. She told the story of how a certain differently-abled follower waited hours for her during an event just to get a picture. Despite his condition, she shares, he became truly overjoyed when they interacted.
Simpleng tao lang ako. Pero mayroon akong ganitong impact sa taong ‘to. If may ganun akong impact sa may mga ganitong conditions, if I can make them happy and smile, it’s really something.
Ralphe Austria
Ralphe, light-years away from now
As the digital era continues to progress, Ralphe Austria plans to keep up with everything that netizens will enjoy. After all, working in this industry helps her to constantly adapt to the newest trends while she adds her personal and unique touch to them. She plans to expand her niche as well, producing more and more fashion and beauty-related content. Given this aspiration, she motivates herself to create relatable videos for a different demographic, young adults and adults.
Her promising future in content creation will continue to diversify and reflect those of many Filipinos’ experiences.
