MINGYU is the new SNICKERS Asia Ambassador

Mars has officially announced that Snickers, its chocolate bar brand, has selected SEVENTEEN’s MINGYU as the new Asia Ambassador.

SEVENTEEN, the 13-member K-pop icon, continues to dominate with their self-producing artistry, synchronized choreography, and record-breaking performances. They made history as the first K-pop group to perform at the Philippine Arena and have since packed massive venues across Manila. Among them, MINGYU shines with his striking visuals, charismatic stage presence, and vibrant personality, making him a fan favorite and a top pick for global brands.

New Era Unwrapped: Snickers with MINGYU

Known for providing a satisfying energy boost, Snickers® sees a strong synergy with MINGYU’s dynamic presence and widespread influence. In a statement, the brand expressed high expectations for the partnership, stating, “MINGYU’s zealous personality captivates audiences worldwide, aligning perfectly with our brand values. Snickers® has been a globally popular chocolate bar for many years, and we anticipate positive synergy in various ways.” Through this collaboration, Snickers® aims to further connect with consumers, reinforcing its message of delivering both energy and satisfaction.

A Global Favorite

Since its debut in 1930, Snickers® has become a global favorite, known for its iconic blend of peanuts, caramel, nougat, and rich chocolate. With the slogan “You’re not you when you’re hungry,” Snickers® stands out as more than just a snack—it’s the ultimate energy booster. Its handy size makes it the perfect companion for recharging anytime, anywhere—whether powering through a busy day or grabbing a quick boost on the go.

The collaboration between Snickers® and SEVENTEEN’s MINGYU is generating massive excitement among fans. Filipino CARATs can look forward to more thrilling updates by following Snickers Philippines on Facebook at @SnickersPhilippines.