The No. 1 smartphone brand in China, HONOR, officially announced that Jackie Chan is the brand’s Year of the Dragon Ambassador during the HONOR Magic 6 series and HONOR Porsche Design launch.
In order to connect technology to more consumers, HONOR has launched a series of New Year-themed activities, services, and benefits in the past. For this year, HONOR prepared a magical New Year’s Eve light show that combines modern technology and traditional architecture at the Taiyuan LIFE store.
In 2023, the aim was to create a visual feast bridging technology and art, colliding classics with the future to accompany consumers. On New Year’s Eve, HONOR also road-tested HONOR 100 series smartphones equipped with SLR-level photo cameras to help customers take breathtaking New Year’s photos.
In light of the symbolism of Dragon being a high-raking status, HONOR introduces Jackie Chan as the brand’s Year of the Dragon Ambassador in China, not only because the award-winning actor live up to the stature of a Dragon but also has the heart that constantly pursues excellence.
In the coming months, HONOR will work with Year of the Dragon Ambassador Jackie Chan to bring a series of exciting activities for HONOR fans and tech enthusiasts alike in China.