Vision to Execution: Red Entertainment Leads Opening of BYD Taytay Branch

Doors to the Future

BYD Philippines has taken a new step in its expansion by opening its newest branch in Taytay, Rizal. With this opening, the Taytay branch brings the company closer to providing accessible, modern transportation for everyone. Not only does BYD cater to the mainstream cities in Luzon, but it also wants to expand into promising areas in the Philippines, such as Taytay, Rizal, and its neighboring communities.

[L-R] Mr. Bob Palanca (Managing Director, BYD Philippines), Mr. Adam Hu (Country Head of BYD and DENZA Philippines), Mr. Jaime Alfonso Zobel de Ayala (Chief Executive Officer of ACMobility)

This milestone was made possible by two major names in the electric vehicle industry: BYD Philippines and ACMobility. In addition to these key partners, several top executives were also present: Mr. Adam Hu (Country Head of BYD and DENZA Philippines), Mr. Dennis Salvador (Brand Head of BYD Iconic Dealership Inc.), Mr. Steve Gingco (Head of Auto Care and Retail of ACMobility), and, most notably, Mr. Jaime Alfonso Zobel de Ayala (Chief Executive Officer of ACMobility), the driving force behind this expansion. A few political figures were also present at the said event: Hon. Allan De Leon, Municipal Mayor of Taytay; and Hon. Rebecca Maria Ynares, Congresswoman of the Lone District of Rizal.

Driving the Future Together

The opening of BYD Taytay’s branch would not have been possible without the hands-on efforts of the Red Entertainment team. Mr. Jaime Alfonso Zobel de Ayala’s vision came to life through Red’s end-to-end event management and execution. Red Entertainment ensured that the launch faithfully reflected BYD’s brand identity by delivering a high-class event.

The team played a key role in every phase of the inauguration, from conceptualization to implementation. Even in the smallest details, the entire team made sure that everything remained on brand.

[L-R] Mr. Richie De Quina (Red Entertainment, Inc, Chairman), Mr. Jaime Alfonso Zobel de Ayala (Chief Executive Officer of ACMobility)

Alongside Mr. Jaime Alfonso Zobel de Ayala, CEO of ACMobility. Mr. Richie De Quina, Founder and Chairman of Red Entertainment, attended the grand opening of BYD Taytay. Under his leadership, the Red Entertainment team delivered an exceptional launch. Exceeded the expectations of everyone involved in the partnership.

Moreover, through the collaboration between ACMobility and Red Entertainment, the opening marked another significant milestone in BYD’s expansion in the Philippines. The successful launch also advanced Zobel de Ayala’s vision of making new energy vehicles more accessible to Filipinos while supporting the country’s transition toward cleaner and more sustainable transportation.